The aim of the video was to encapsulate the buzz the booth created, enjoyed by young and old. There are no faked shots in the video: I was simply capturing the natural emotions that the booth created.
The intro sets the scene nicely, then when the beat drops it flows into the action, ending on a timelapse of the packing down, showing the ease of portability and versatility of the booth. You can also see it featured on the company's homepage.
All the shots were freehand in a unpredictable scene, but the end product looks good and shows the energy. The track used is 'Photographs' by Scott and Brendo, which fitted well with the content and tone of the video.